New Thinking Is Overturning The Sacred Beliefs Of Marketing

As the world transforms into a new age of communication, so must business thinking - and in this case - specifically marketing strategists. Rita Doherty, Group Strategy Director for the Draftfcb Group speaks about how marketing beliefs are being transformed by New Thinking based on neuroscientific behavioral theories and research....

Added: May 16, 2013 Views: 9
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How 67 653 Chappies Won International Advertising Awards for Ogilvy

After winning two awards (A prestigious bronze Clio and Ad Of The Month Winner), we had to speak to the brains behind the Chappies 'Did You Know' campaign. Kate DesMarais (Copywriter) and Emma Butlin (Art Director) of Ogilvy Cape Town, told us how they got South Africans eating off the wall...

Added: May 15, 2013 Views: 38
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Rui Alves tells us why ‘Call Girl’ was one of his favourite entries as Jury Foreman at the D&AD awards.

After judging at D&AD in London, Y&R Executive Creative Director, Rui Alves, came back with some of his favourite Radio Commercial entries. This week he discusses a sultry seductive 'Call Girl'...

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mkrt strart

Defining Your Brand: The First Step In Your Marketing Strategy

  Truly defining your business is a critical first step in developing your marketing plan. Through a continuing series of stories, [...]

 Added: Views: 208
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2013 D&AD Radio Jury Foreman Rui Alves talks about his favourite entries…

After judging at D&AD in London, Y&R Executive Creative Director, Rui Alves, came back with some of his favourite Radio Commercial entries. This week he discusses 2 spots - both called 'Frank'. Guess where one of them came from...

Added: May 11, 2013 Views: 80
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appl

Applebee’s Overnight Social Media Meltdown: A Photo Essay

  Hell hath no fury like a Facebook scorned. In today’s digital age, most of us assume everyone understands this [...]

 Added: May 9, 2013 Views: 187
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dm

SA failing to adapt to digi-marketing

The country is not keeping up with international digital marketing trends, as it still relies heavily on traditional marketing mediums. [...]

 Added: Views: 168
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hyundai

Why would anyone want to sell a car this way? Who knows? But the idiots at Hyundai did.

WELL DONE, HYUNDAI. AND THANKS A LOT. Wow. Hyundai sinks to a new low with this outrageously insensitive piece of awfulness. [...]

 Added: May 8, 2013 Views: 237
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